As part of Cheetos’ continuous effort to expand its presence in the snack food industry in China specifically, the brand continues to release new products to market, including rice-based chips. The packaging showcases Cheetos’ beloved Chester through quirky images and playful anecdotes, all without showing his face. The packaging is highly engaging and continues the brand’s well-known high-energy and vibrant attitude.
Across the globe, Cheetos’ mischievous mascot Chester the Cheetah’s slick attitude and playful energy have helped bring the brand to life. In China, this delicious snack is available in a wide range of exciting flavors and varies in both size and shape. There is an increasing demand for extruded snack products in China, so Cheetos is focusing on expanding its audience. As part of Cheetos’ ongoing effort to increase its presence in the snack food industry, the brand is continuing to launch many new products to market, such as rice- based chips.
