Carman’s Aussie Oats finally crack the code of how to make children excited to eat something great for them. The solution? Whimsical packaging that creates a fun, innovative, and youth-focused product. To help Carman’s crack the healthy snack market for kids, Elmwood unleashed the power of imagination.

“For over 6 years, Elmwood has been the strategic brand partner for Carman’s, a proudly Australian-owned business that has grown to become a household name.

While Carman’s muesli and snack ranges enjoy strong brand recognition among adult shoppers, their attempts to appeal to school-aged audiences weren’t as successful in the past. So they approached Elmwood to help solve this challenge. As a result, Aussie Oats was born.”