Every spring, people make their way to Austin, Texas, for South By Southwest (SXSW), a festival that includes film, interactive media, and music. What began in the 80s as a small gathering of people discussing the future of entertainment and media has turned into the conference for anyone involved in film, music, comedy, or the entertainment industry. As the official beer sponsor for SXSW, Bud Light worked with artist Nate Duval for the second year in a row to create some truly memorable brews that capture the local culture Austin and the vibe of the city.
Nate Duval: Having worked on this exact same project last year, the brief was pretty straightforward and relatively the same as last years.
The Bud Light people took a very trusting, “hands-off” approach to this project (which is always appreciated) where they essentially were asking me to try to capture the vibe of SXSW in this illustration (knowing that I have been there 5 or six times) and not really offering much else, leaving it up to me to decide “what works best.”
