When we think of packaging, we often think of what’s on the outside. Yet, sometimes it’s what’s on the inside that matters, and Budweiser is proving how. The powerhouse beer brand recently worked with ad agency Wieden + Kennedy on creating beer packaging with a music magazine hidden within.
The special packaging debuted in Columbia, and is a part of Budweiser’s initiative to support up-and-coming musicians in the Latin-American music scene. Created in collaboration with Rolling Stone, the first “issue” features four Colombian artists: Nath, Kapo, Benú, and Sai.
