Lately, Bud Light has relentlessly moved away from being a light beer brand, staking a sizeable claim to the hard seltzer market, flavored malt beverages like “Lime-a-ritas,” and the mouthful-of-a-concept “seltzer hard soda.” Or is it HARD seltzer HARD soda?
Either way, today, the AB Inbev brand announced a new beer innovation nearly ten years in the making called Bud Light Next.
The breakthrough brew sports zero carbohydrates, 80 calories, and 4% alcohol by volume. If Bud Light Next’s calorie and ABV content sound less like beer and more like a hard seltzer, maybe that’s not a coincidence, and the new beer is just the thing for drinkers that wished there was a beer-flavored hard seltzer.
