Donuts make the world go round! We can’t get enough of these delightful treats, especially when an engaging and brilliant packaging is included in the mix. With a simple offering of freshly baked donuts and flavorful coffee, Bronuts Donuts provides a qualitative, authentic local food experience in Winnipeg, Canada. With such a bold name, the brand needed “needed to give off a vibe landing in between hipness and approachability, attracting customers from all walks of life.”

The visual brand identity created by One Plus One Design offers a clever response to this brief.

“Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension. Exterior and interior signage, menu design, individual and group donut packaging were all consistently designed for engaging customer experience.”