The concept behind Breakfast Club, a Saudi Arabia delivery food service, is to give you the experience of receiving a desired package. Your breakfast comes complete with postcards, stamps and stickers in a postal type design.

The secondary elements in the design are the birds and color story. The inspiration Anagrama took was that of a clean and vintage look and feel. They wanted to bring elements of the morning sunshine and birds singing to give nostalgia. Who wouldn’t want to start there morning with birds singing and a beautiful breakfast ready to go?