Urban Decay is a cosmetic brand that is recognized worldwide and known for its prestigious products that are focused on a line of premium cosmetics with a non-traditional look. A huge focus on their branding throughout the years has been on their packaging.

We’ve featured almost all their collections and we’ve always seen a consistent look on their products. The main focus has always been on the packaging. The packaging consistently tells a story, and is always setting a trend. Throughout the years we’ve seen beautiful eye palettes with what looks like hand drawn artwork, to edgy embossed rose gold packaging.

With their new launch of Pulp Fiction, we decided to spotlight this brand that has grown over the years. We asked Founder of Urban Decay Wende Zomnir who also serves as Chief Creative Officer and Amy Zunzunegui VP of Product Development, to give us more insight on Urban Decay, and to tell us more about the creative process, the brand, the packaging and trends.