Is Bon Iver moonlighting as a fishmonger?

The answer is apparently yes, as the musical artist’s first foray into fish packaging comes wrapped in a dusky salmon-pink box decorated with hand-drawn fish swimming in rhythm. Created in collaboration with Fishwife, the launch celebrates the band’s new album SABLE, fABLE.

The outer sleeve features Bon Iver’s name tucked into the gills of a leaping salmon, while inside, a cozy cabin illustration sits beneath the lid. The black inner fold-out adds contrast, letting the smoked salmon take center stage when opened.