Sometimes coffee packaging can lean a little too much on café kitsch.

But with Bold Bean’s packaging, designed by Andreas Pedersen, ornamental storytelling goes out the window; in its place are soft, sage bags, industrial brown wordmarks, and paper labels that look like shipping stamps and roastery logs. The typography is blocky and confident, while muted pastels highlight the roast profiles. The system treats coffee like a cataloged good, standing apart in a category addicted to rustic excess and illustrated theatrics.