Hangovers aren’t for the weak, and not to call the entire GenZ demographic soft, but they want nothing to do with the grueling aftermath of a night out of pounding alcoholic-filled liquids. In fact, according to a report from the University of Michigan, a survey discovered that many people under 28 aren’t drinking at all, the number growing from 20% to 28% over the last 20 years.

And yes, everyone gives the GenZ category a hard time, but it’s not just the youngest legal drinkers that want less to do with alcohol; it’s everyone. From Birkenstock-wearing, grilling dads to salad-stabbing-by-day-clubbing-by-night-women, alcoholic beverages and their popularity are dwindling. Fast.