Sustainable Packaging For Picker's Pocket Range Of Teas
by Chloe Gordon on 05/04/2023 | 2 Minute Read
Bold colors and captivating typography system consumer Picker Pocket's packaging. Designed by Special Group, the packaging system quickly differentiates the brand for a more youthful, vibrant tea drinker.
Driven by ethical sourcing practices and positive community impact, Picker’s Pocket is a hand-picked loose leaf tea producer connecting artisanal tea gardens in Sri Lanka and tea drinkers in New Zealand through trade, travel, and stories.
In line with its focus on sustainable, forest-friendly industry, Picker’s Pocket’s opted for Porter’s FSC®-certified 300gsm kraft paper for its packaging. Multiple SKUs allowed opportunity for bold colour variations across the range, achieved through 2 colour PMS printing, while custom finishing with a matte aqueous coating and debossed allover texture further elevate the premium feel of Picker’s Pocket’s unique boxes.