Babe Locks Product Launch And Its Bold Approachability

Published

May 23, 2023

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Partnering with retailers from Costco to CVS and BeautySpaceNK to Walmart, as well as boutique salons, Babe Locks is a product for all. The brand’s packaging system is designed by Hint Creative, and the bold typography paired with the bright yellow and golden hues adds an element of fearless approachability.

Editorial photograph

Babe Original Brand Background: True beauty embraces originality, not conformity, and should be accessible to everyone. That’s what makes us love what we do. We’re on a mission to inspire you to be you. We believe in creating products that not only give you an instant confidence boost, but help enhance your favorite features over time thanks to powerful results-driven formulas.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover