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Babe Locks Product Launch And Its Bold Approachability

by Chloe Gordon on 05/23/2023 | 2 Minute Read

Partnering with retailers from Costco to CVS and BeautySpaceNK to Walmart, as well as boutique salons, Babe Locks is a product for all. The brand's packaging system is designed by Hint Creative, and the bold typography paired with the bright yellow and golden hues adds an element of fearless approachability.


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Babe Original Brand Background: True beauty embraces originality, not conformity, and should be accessible to everyone. That’s what makes us love what we do. We’re on a mission to inspire you to be you. We believe in creating products that not only give you an instant confidence boost, but help enhance your favorite features over time thanks to powerful results-driven formulas.

Our products aren’t about covering up flaws and imperfections, but rather embracing the uniqueness of all individuals and celebrating what makes you an original. Partnering with retailers like Costco, CVS, and BeautySpaceNK by Walmart, as well as boutique salons, we’re here to build a brand used by all ages, ethnicities, and identities to create a safe space in beauty.

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Regardless of your choice to go barefaced or full glam, you’ll always have a voice at Babe Original. Product Background: With Babe Locks, the brand is taking this philosophy to the haircare category. The collection was built to complement their cosmetic offering, both in product benefit and visual impact. It includes familiar products such as shampoo and conditioner infused with ingredients that increase hair density with repeated use. The black typography against the highlighter yellow backdrop creates a bold and expressive look that catches the eye, while proudly proclaiming the effective benefits of the products.

Adding the less conventional product, Glossy Rinse, to the routine promises instant glossy satisfaction. The crowning product, Densifying Hair Serum, delivers impressive hair growth benefits and is reminiscent of Babe Original's viral lash serum with its stunning gold finish.

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Editorial photograph
Editorial photograph
Editorial photograph