The Prisoner, a leading force in the luxury wine category, collaborated with fellow ‘outlaw’ brand High West Whiskey to create Complicit. The result is a packaging system, designed by Co-Partnership, that feels mysterious and grungy but also highly striking. The “X” shape embodies an agreement to produce something in secret, while the two different materials that make up the shape represent the diverse backgrounds of each brand.

Name and create a collectible limited-edition wine aged in whiskey barrels; an unexpected union of two iconic brands to drive excitement among loyal consumers.