Strongbow is a brand of dry cider founded in 1960. Now a part of Heineken International, Strongbow is one of the most popular brands of dry cider globally.

Recently, the cider maker partnered with creative studio Otherway to refresh the brand to increase relevancy with its current customers, especially with the cider industry’s recent slowdown in sales. The new look combines recognizable but updated Strongbow elements, adding vibrancy through a new, bright color palette.