Well, it looks as if seaweed will finally get its time in the sun.
For the past few years, weâve documented seaweedâs rise as a plastic-free packaging alternative, and we’ve highlighted the material innovation company Sway, a regenerative design solutions company making flexible packaging seaweed films. Just a few weeks ago, we detailed how necessary it is for startups to enter competitions like the Tom Ford Plastic Plastic Innovation Prize (in partnership with Lonely Whale) because of how valuable the experience can beânot only do you get to battle-test your materials (inside a simulated whaleâs gut no less to see if it will be biologically degradable), but you can also partner with major brands to see how your plastic alternative will work in the marketplace.
Well, as it just so happened, winners were announced late last week by Tom Ford himself at the Green Carpet Fashion Awards, and first place went to Sway. Second and third place went to Zerocircle and Notpla, respectively.
