In 2021, Molson Coors initially launched Madri? Excepcional in the UK On-trade, and they then tasked Buddy with creating the entire packaging solution and refining the overall brand identity for its high profile Off-trade debut in 2022.

Bringing our extensive beverage expertise to bear, Buddy has leveraged every aspect of the existing identity: from skillfully reshaped lettering, label details, and embossings, to bottle structure and secondary packaging.