Founders Makers has beautifully crafted the packaging design for PrePear, the 100% Korean pear juice pouch. Tailored for those embracing a sober curious lifestyle, PrePear celebrates joy without compromising well-being. The vibrant visual identity, led by a punchy logomark highlighting the key ingredient, the Korean Pear from Naju, uses a bright, bold palette to evoke positive energy. Packaging this juice in a pouch leans into the nature of living a life filled with joy, as it adds an element of newness into the beverage category for adults.

PrePear, the handy pouch of 100% Korean pear juice has launched in the UK with brand messaging, verbal & visual identity and packaging by Founder Makers, powered by the Founders Forum Group. Positioned as your secret sidekick, your right hand person, the pocket-sized drink that means you can afford to let your hair down a little bit and not feel rubbish the next day, whilst enjoying a natural drink packed with micronutrients and antioxidants. The new brand and identity is created for the kind of person who wants to enjoy a drink but doesn’t want to pay the price the next day.