Adobe Releases Its 2023 Creative Trends Report

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Adobe, the purveyor of software tools for millions of creatives worldwide, released its Creative Trends report this past December, and it provides an outlook for what will drive creative work in the new year and, of course, which Adobe tools designers can use to create on-trend work.

This year, Adobe has called out four specific trends, “Psychic Waves,” “Real is Radical,” “Animals and Influencers,” and “Retro Active.” The trends are a reaction to shifts in design thinking and priorities of recent years, a reflection of new media, and a look to a more prosperous and brighter past.

Psychic Waves is a response to people looking for inner wellness. According to Adobe, brands have been projecting what that looks like, but Psychic Waves focuses on how wellness actually feels. Influences include otherworldly, shiny graphics, astrology, and spiritualism. The goal is to create a sense of serenity and calm within ourselves.