Kingdom and Sparrow created a detailed design for 58 and Co. that also represents the brand’s focus on sustainability. The hand-drawn juniper leaf doubled with contemporary typography creates a refined aesthetic that quickly makes an impact. Additionally, the soft color palette and gilded detailing help further the brand’s luxurious character into a space that feels highly contemporary.
The re-brand hit the alcohol press and supermarket shelves in March 2022 and made an immediate impact. Featured in The Spirits Business and named as one of the alcohol brands to watch in 2022 by Techround, founder, Carmen O’Neal said ‘We’re absolutely delighted to unveil our new brand, which we feel truly represents our values, approach and future direction. The new brand opens the door for future expansion strategies for 58 and Co. into different spirits categories. We look forward to being part of the journey.
