Studio Blackthorns designed the whimsical packaging for Uchronic, a canned wine brand. The packaging beautifully fuses 20s-inspired design from the prohibition days to that of futuristic cyberpunk qualities. The bright hues and cheeky line illsutrations make it clear that this is a wine that’s for those that appreciate the craft behind the brand. It’s light and it’s approachable, but this is a brand that values the character in underground movements.

Benjamin Furlan, CEO of Tastevin approached Studio Blackthorns with the aim of launching a range of canned wines. Knowing the biases of this type of packaging for the wine category in France, the task was not an easy one. But at Blackthorns, we like the challenges and especially the audacity that emerges from this type of Anglo-Saxon project.