Featured image for Pulp+Wire Rolls Out Counter-Top Worthy Creative For Simple Syrup Brand Daysie

Pulp+Wire Rolls Out Counter-Top Worthy Creative For Simple Syrup Brand Daysie

by Taja Dockendorf on 05/11/2022 | 2 Minute Read

Pulp+Wire was asked to help create the next “CPG darling” of simple syrups that communicated a social mission for modern tastes and values through striking, counter-top worthy creative.

Through bold, highlighter colors that are not overly gendered, custom ingredient illustrations, and callouts that highlight the transparency of organic ingredients, Pulp+Wire crafted a brand identity that was unlike any other syrup competitors—for coffee and occasions.

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Pulp+Wire created a playful brand that matched the fun, effervescent personality of the owner, coupled with the easy-going desired tonality of the brand. We balanced the look with unexpected illustrations, off-set objects, and tactile labeling finishes that go beyond just the creative.

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Editorial photograph
Editorial photograph

Beyond packaging and brand, we also developed the foundational brand strategy, messaging, and a website that pulls the full vision together and brings the brand to life for this delightfully sweet client. 

You can check out more over at Daysie's website.

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Go here to learn more about Pulp+Wire!