Pulp+Wire was asked to help create the next “CPG darling” of simple syrups that communicated a social mission for modern tastes and values through striking, counter-top worthy creative.
Through bold, highlighter colors that are not overly gendered, custom ingredient illustrations, and callouts that highlight the transparency of organic ingredients, Pulp+Wire crafted a brand identity that was unlike any other syrup competitors—for coffee and occasions.
