Pulp+Wire Rolls Out Counter-Top Worthy Creative For Simple Syrup Brand Daysie

by Taja Dockendorf on 05/11/2022 | 2 Minute Read

Pulp+Wire was asked to help create the next “CPG darling” of simple syrups that communicated a social mission for modern tastes and values through striking, counter-top worthy creative.

Through bold, highlighter colors that are not overly gendered, custom ingredient illustrations, and callouts that highlight the transparency of organic ingredients, Pulp+Wire crafted a brand identity that was unlike any other syrup competitors—for coffee and occasions.

Editorial photograph

Pulp+Wire created a playful brand that matched the fun, effervescent personality of the owner, coupled with the easy-going desired tonality of the brand. We balanced the look with unexpected illustrations, off-set objects, and tactile labeling finishes that go beyond just the creative.

Editorial photograph
Editorial photograph
Editorial photograph

Beyond packaging and brand, we also developed the foundational brand strategy, messaging, and a website that pulls the full vision together and brings the brand to life for this delightfully sweet client. 

You can check out more over at Daysie's website.

Editorial photograph

Go here to learn more about Pulp+Wire!

You may also like