When Chico’s launched a new line of statement jewelry, they needed a high-end packaging solution that would grab their audience’s attention, present the product in a spectacular fashion, and at the same time make the jewelry pieces easily accessible for their customers. The jewelry line consists of a wide variety of statement necklaces which come in different styles, sizes, and weights. The goal was to create a packaging design that could accommodate the different jewelry styles in one singular box to avoid the need for multiple packaging sizes or styles.