DIELINE AWARD WINNERS REVEALED

Wild Dose Aims To Tame Bloating With Attractive Branding

by Rudy Sanchez on 04/21/2022 | 2 Minute Read

Bloat can be incredibly uncomfortable, and finding a fast-acting, effective, and affordable solution can prove elusive. 

Wild Dose founder Charles Instone discovered himself as someone who frequently suffers from bloating. Working for nearly a year with a specialist, Wild Dose developed a natural, fast-acting formulation using probiotics, seven plant extracts, and six digestive enzymes. Plus, it's non-GMO, additive-free, vegetarian, and vegan friendly.

Editorial photograph

Instone worked with design agency Pim Preston to develop the branding and packaging. Wild Dose’s identity is casual and playful, and the packaging uses fun graphics to communicate information instantly, and it comes in blister packs and bottles. Regardless of the delivery method, it utilizes a calming and assuring purple background that serves as an attractive backdrop to the yellow elements, including a classic smiley face. Clever touches like using an “O” made out of intestines get sprinkled throughout the packaging, emojis, and word bubbles. Typography is also delightful, and the wordmark makes excellent use of pleasantly rounded forms.

Editorial photograph
Editorial photograph
Editorial photograph

Wild Dose’s branding is refreshingly honest, and it doesn’t hide the fact that it treats gas. The design avoids blanding in favor of frankness and fun, and the candid conversation with the owner’s admission to suffering from bloating lends a note of authenticity and credibility. The visual presentation is contemporary and personable, with a solid millennial appeal that even leans a touch Y2K.

Twenty capsule blister packs start at £8.50, with a subscription discount. Wild Dose is based in the UK but ships worldwide.

Editorial photograph

Images courtesy of Pim Preston Designs.

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