Force Majeure Helps Redefine ‘Girl Power’ With a New Gen Z Fragrance From Rochas

Published

By: Laurence Delebois

Girl Power.

The phrase became a cultural phenomenon, adopted as a mantra for millions of girls in the mid-90s thanks to the British all-female group The Spice Girls. Their version of girl power focused on the importance of strong and loyal friendship among females, with a message of empowerment that appealed to young girls, adolescents, and adult women.