Since December, a mysterious soda from Coca-Cola called Starlight appeared, spurring speculation about what it tastes like and why it exists. For its part, the Atlanta-based company has been quiet until today, unveiling the concept behind Starlight.

The packaging for Coca-Cola Starlight follows the recently implemented design system. Starlight will be available in regular and zero, so the logos change color accordingly. The signature red background gets replaced with a starry and colorful environment inspired by space, a sure stunner and an attention-getter. Since Starlight is part of Coca-Cola’s “Creations” platform, Coke’s newest designation for limited-edition flavors and collaborations, a small Creations logo gets placed in the middle of the label.