As a beer brand for outdoor aficionados, it only makes sense that Silverado’s packaging system, designed by Guasca Studio, represents the wild, wild outdoors. Horses are the main inspiration for the design; with their influence found throughout the design, from the illustrations to the type styles, there’s a lovely nod. The can’s simple design is dominated by a larger-than-life personality, allowing the wilderness aesthetics to shine.
Silverado is a beer for outdoor enthusiasts. For people that like to drink while fishing or enjoying the sunrise above a mountain. It’s a celebration of nature through beer. ” To translate this brand idea, I found inspiration in wild horses, animals that symbolize this free spirit and live without horseshoes at no man’s land. The tagline Wild Beer reforces the brand idea, and the image of a horseshoe breaking by a tree branch translates the message in a poetic way.
