For Kraft Heinz’s Velveeta, life’s indulgent pleasures, like its warm, saucy cheese, doesn’t end at sundown. Some of life’s best pleasures come late at night, and Velveeta is inviting fans to call it up for a “foodie call.”
Beginning Friday evening, November 18, Velveeta is offering late-night delivery for a duo of snacks, “Deep-Delish Pizza Shells and Cheese” and Please Me, Cheese Me Totchos.” The first 100 NYC pleasure seekers that add Velveeta (855-835-8338) to a booty call group text and send a “Vel, You up?” message between 9 PM and 2:15 AM will receive the pair of cheesy nighttime pleasures to their doors.
For the first 1,000 fans outside New York City that send Velveeta a booty call, the brand will send out a kit for two to make the late-night snack indulgence at home, including a gold-colored two-sided utensil.
“La Dolce Velveeta is all about living your biggest, boldest, most outrageous life at every opportunity and letting your inner-pleasure seeker run free—including at 2 AM,” said Kelsey Rice, senior brand manager for Velveeta, in a press release. “With Velveeta Foodie Call, we want to celebrate late-night rendezvous by maximizing pleasure through our iconic cheesy drip and over-the-top food.”
The campaign is the latest in the brand’s “La Dolce Velveeta” strategy of elevating its identity to an indulgent, opulent, and luxurious foodie experience. In this case, Velveeta is making cheese sauce sexy.
Visit VelveetaFoodieCall.com for more details.
Images courtesy of Kraft Heinz.
