In 1965, General Foods introduced Shake âN Bake, a breading and seasoning which included a shaker bag that promised to deliver Southern-style fried crispiness and juiciness from the oven, an easier and healthier alternative to deep frying. Consumers merely moisten the outside of the meat and then place it in a shaker bag to coat it with the seasoned breading.
But Shake âN Bake, now a part of the Kraft Heinz brand portfolio, has evolved with the times. In a significant update to the 57-year-old product, Shake âN Bake will remove the shaker bag from the packaging. Now, the brand is encouraging Shake âN Bake fans to be more eco-conscious and use a refillable shaker vessel in its stead.
According to Shake Nâ Bake, the change is part of a broader initiative by Kraft Heinz to make all packaging recyclable, reusable, or compostable by 2025. By eliminating the shaker bags from Shake âN Bake products, 900,000 pounds of plastic waste is avoided, according to Kraft Heinz.
