Shake 'N Bake's Latest Packaging Update is the Best Thing To Happen To Brand Since 'Talladega Nights'
by Rudy Sanchez on 11/10/2022 | 2 Minute Read
In 1965, General Foods introduced Shake ‘N Bake, a breading and seasoning which included a shaker bag that promised to deliver Southern-style fried crispiness and juiciness from the oven, an easier and healthier alternative to deep frying. Consumers merely moisten the outside of the meat and then place it in a shaker bag to coat it with the seasoned breading.
But Shake ‘N Bake, now a part of the Kraft Heinz brand portfolio, has evolved with the times. In a significant update to the 57-year-old product, Shake ‘N Bake will remove the shaker bag from the packaging. Now, the brand is encouraging Shake ‘N Bake fans to be more eco-conscious and use a refillable shaker vessel in its stead.
According to Shake N’ Bake, the change is part of a broader initiative by Kraft Heinz to make all packaging recyclable, reusable, or compostable by 2025. By eliminating the shaker bags from Shake ‘N Bake products, 900,000 pounds of plastic waste is avoided, according to Kraft Heinz.
“As a family staple for over 50 years, we are proud to evolve with the world around us, ushering in a new effort to help our brand—and our fans—take steps toward a more sustainable future,” said Brianna Galvin, brand manager of Shake ‘N Bake, in a press release. “While the ‘shaker’ bag is an important part of our legacy, our product is just as effective and delicious without the plastic waste, and we are excited for all the good to come from this simple yet effective packaging change.”
By removing all that plastic from its packaging, Shake ‘N Bake nailed it like a split hog.
Image courtesy of Kraft Heinz. Also, if you're going to use a Ziploc bag for that Shake N' Bake, try to reuse them a few times before chucking them.