Desapego's Wine Label Visualizes "Detachment"

In Portuguese, the word "desapego" means "detachment." Inspired by the brand's name Vinco Studio created a label for the wine that visualizes detachment. While the label is simple, with a solid color and a sans-serif logo making it up, the deeper meaning gives the design wit and charm. Sometimes, it's not what we can see in packaging but the deeper concept behind the design that makes it captivating.

Desapego (Detachment), means knowing how to love and appreciate life with balance, freeing ourselves from the excesses that hold us back. "Live intensely, let go". This is the message that Reserva Alecrim wants to convey with the "Desapego" wines and with which we identify so much.

We let go of what doesn't matter and created an image where the message is clear and where just one word is enough. A label that wraps around the entire bottle and creates an opening in the front, dividing the word "detachment". The idea was to play with the meaning of the name itself and achieve an identity with just these graphic elements. A relief was placed in the upper left corner, very discreet, so as not to distract from what really matters.