JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Topo Chico Launches Ranch Water Hard Seltzer

by Rudy Sanchez on 01/05/2022 | 2 Minute Read

The origins of the cocktail Ranch Water are far from definitive, but its appeal is much clearer. Ranch Water typically gets made using three simple ingredients; tequila, lime, and sparkling water. Tasty, refreshing, and easy-to-make, the brand most associated with Ranch Water is Mexican sparkling water Topo Chico.

Despite the strong connection, this is the first time that sparkling water Topo Chico has been associated with an RTD version of the popular Texas beverage and follows last year's rollout of its fruit-flavored hard seltzers. The Ranch Water packaging design departs somewhat from the rest of the Molson Coors-made hard seltzer line, going flatter and opting for a circular background and a matte finish. The fun, ranch-inspired typography is the same used on the rest of the branding.

Editorial photograph

"There's no cocktail in Texas more legendary than Ranch Water. Given the love Texans have shown for Topo Chico Hard Seltzer, it's only natural for the brand to refresh the taste of the classic Texas drink like only we can," said Matt Escalante, senior director of hard seltzers at Molson Coors Beverage Company, via press release. "Between launching Ranch Water Hard Seltzer regionally and nationally distributing our variety pack, we're hitting the ground running in the new year with a new flavor proposition and new markets across the country for drinkers to enjoy Topo Chico Hard Seltzer."

Topo Chico Ranch Water hard seltzer will launch in Alabama, Arizona, California, Colorado, Georgia, New Mexico, Oklahoma, Tennessee, and, of course, Texas.

You may also like