In a clever mix of combining speak-easy aesthetics and premium bourbon elegance, the packaging that Jim Kennelly created for Foxtrot and The Violet Hour: Exclusive Bourbon is exceptionally well-thought-out. Furthermore, the typography seen on the label takes inspiration from vintage newspapers, a beautifully mosh mishmash of sizes, typefaces, and structure to create a lovely label. Plus, who can deny the gold-foil elements that instantly elevate the entire design?
Foxtrot, a digital evolution of the classic corner store, continues its line of private label products with the introduction of this special edition Kentucky straight bourbon whiskey. Together with the expertise of The Violet Hour cocktail lounge, they selected 10 barrels to fashion their own, unique blend.
