BrAuN Gin Fuses Science And The Art Of Distillery Flawlessly
by Chloe Gordon on 09/07/2021 | 2 Minute Read
Now, this is a brand backed by science. Inspired by the idea of mixing chemistry with the art of distillery, it's evident that the branding for BrAuN would combine the two as well. Elements of the periodic table are found in both the logo, (Br) Bromine (Au), Gold (N) Nitrogen, and in the details of the packaging, creating an entirely scientific drinking experience. Designed by smo® Design, BrAuN is a brand with sensorial elegance, as proof by the packaging alone.
Braun's family story begins about 500 years ago, when English alchemists shouted "eureka!" by adding juniper to an alcoholic mixture. BrAuN emerged from this heritage, which unites chemistry and distillery. Through this mixture, father and son created a high quality gin, worthy of their ancestors.
Chemistry, distillery, and family tradition are this brand's territories, which synthesizes these passions in its purpose: "to distill stories and extract more than chemical bonds: human bonds". Elements of the periodic table are present both in the logo - (Br) Bromine (Au) Gold (N) Nitrogen - and in the details of the packaging. In its printing, the lateral texture stands out as a sensorial element, created from chemical reactions seen through the microscope. In parts of it, gold hot stamping was applied, giving the feeling that the reaction is really happening. The label irregular cut, specially developed for the project, emphasizes the effect. In addition, the shape of the bottle resembles chemical glassware commonly used by apothecaries in the past, reinforcing the storytelling.
So, the packaging becomes an extension of the brand's experience, which is intended precisely to provoke human connections between people who share sensations and memories around a high-quality drink. Thus, using storytelling as a project solution, it was possible to generate value and differentiation for the most demanding gin lovers.
- Designed By: smo® Design
- Instagram: @ismodesign
- Printed by CCL Brasil: Ismo® Design
Packaging & Dielines 2: A Free Resource