As consumers become more aware of our many existential ecological crises—like the growing pile of plastic garbage accumulating globally—many now seek more eco-conscious and plastic-free alternatives to daily personal and home care essentials. Entrepreneurs and designers are also getting in on the action.

Founded by Mia Morrison and Francesco Cappellini, Nopla is a new plastic-free brand started from a desire to create products that are both sustainable and user-friendly in the belief that we can live our best life while still treating the planet with respect. To do this, Morrison and Cappellini enlisted the services of creative agency Freytag Anderson to create branding and packaging for their startup.