Bud Light Seltzer's Seasonal Fall Flannel Flavors Leaked

by Rudy Sanchez on 08/04/2021 | 1 Minute Read

An ice-cold can of hard seltzer might not be the drink that comes to mind when one thinks of fall flavors, but Bud Light is recreating those warm, spicy beverages we sip on as the chill comes on, the days get shorter, and the leaves lose their green, with a seasonal “Fall Flannel” multipack.

Leaked labels and case packaging from CandyHunting and MyBeerBuzz.com shows four flavors—Apple Crisp, Toasted Marshmallow, Maple Pear, and of course, Pumpkin Spice— sporting different shades of flannel. Other seasonal touches include fall-colored leaves, weathered wood, hay, and type that gives the carton a rustic, nostalgic feel.

Editorial photograph

The Fall Flannel case does indicate that the flavors are part of a limited release, and it comes at a time when some are predicting the end of hard seltzer's hype, with others saying the fizzy booze still has legs. Either way, the competition in the category has been fierce, with entrants like Bud Light vying for a piece of the action dominated by brands White Claw and Truly.

Neither CandyHunting nor MyBeerBuzz had more details on the packaging, release dates, or pricing, though it’s a safe assumption that we’ll see Fall Flannel on the shelf shortly before the autumn season.

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