Fighting back the criminalization of cannabis over the past decades has been a slow march towards an acceptable compromise between states, the federal government, and activists. Overcoming objections to decriminalization included accepting taxation, with funds earmarked for the public good, along with strict rules that would help prevent getting “drugs” into childrens’ hands.

Of course, legal cannabis is to get sealed in ASTM-compliant child-resistant packaging and only to be sold and delivered to verified adults over 21. All of which is pretty sensible and inevitable.

Another provision attached to recreational cannabis, however, is that branding, packaging, and the promotion of their products can’t appeal to children or use designs that mimic regular food packaging. The idea is to prevent kids from even being tempted to touch the devil’s lettuce, even though accidental consumption of infused candies and snacks is a trumped-up fear used to demonize cannabis, even in legal states such as Colorado.