Humblesome is a snack brand known for having your back. In her final year at Curtin University, Jaz Baker created the packaging for this dependable snack brand as a project. The assignment was to find and work with an actual client and brief. In Jaz’s work, she was asked to implement the color orange and the motto “Got your back snacks” into the design.

The packaging is made up of gorgeous illustrations that bring in orange and countless other complementary tones and shades. The typography feels appropriate hand-grown while still maintaining a professional and sincere look and feel. Because of the illustrations taking over the design, it’s fair to say that the demographic could be people of any age, as long as they love fruit and beautiful design.