As more and more hemp-infused chocolates enter the marketplace, it’s easy to get lost in a sea of your favorite sweet delights. All the more reason that Block Pary needed to revamp their line of treats. Turning to Candy Brophy Creative, the brand opted for a type-focused throwback with funky, stretched-out letters and bold colors. Brophy even warped the warning, something you certainly can’t get away with here in the states, but a lovely detail for our neighbors down under.

We spoke with Brophy about her design for Block Party and how it eschews the “Mumsy” friendly cues that dominate much of the chocolate landscape.