Get this: Cocacao is organic, vegan, paleo, gluten-free, and made with a low glycemic sweetener. If that’s not enough to make you dive headfirst into this beautifully vibrant packaging, I hate to say it, but what’s wrong with you?

Each color combo on the packaging is representative of the flavors within. For example, pink and orange are for original, khaki and burnt orange is for hazelnut and sea salt, mint and lavender are for the mint, and red and grey are for cayenne and cinnamon.

The geometrical elements paired with a natural-inspired and easy-to-read typeface make this product feel like it’s a part of the health food category. Still, those funky color combinations are the real drivers for the delicious and delectable flavors within.