Drinking Kombucha While Disinfecting Your Hands At The Same Time

by Chloe Gordon on 07/02/2021 | 3 Minute Read

What if you could drink Kombucha while simultaneously sanitizing your hands? Well, not to sound like a complete post-COVID infomercial, but now you can.

Developed by Cruz Group, Vigo Kombucha LabelSaves' bottle was created to inspire manufacturers to think outside the box regarding package design.

So this label is more than a label; it's inspirational and a multipurpose product perfect for these pandemic times. Plus, not only is it functional, it's geometrically and simply beautiful.


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Vigo Kombucha LabelSaves is the first of its kind experimental and antibacterial label design. Developed by the largest European Kombucha tea producer – Cruz Group – in collaboration with its partners, the innovative solution aids hand disinfection through label-to-hand contact, as holding the bottle has a sanitary effect. In addition to its antiseptic properties, the project is intended to inspire manufacturers to think outside the box with regard to innovative packaging solutions.

Using traditional recipes, Cruz Group produces organic herbal based beverages (VIGO Kombucha and Yoko Matcha). The coronavirus pandemic has exerted a tremendous pressure on our society, resulting in several changes in daily functioning. There has been an increase in the demand for products that improve our health. In particular, sterilizing antibacterial agents and disinfectants have in particular become an indispensable part of everyday life.

As a result, Cruz Group has decided to redesign its label in an unconventional way, transforming it into a multifunctional product that meets today's unprecedented needs. “This completely new and innovative approach has transformed an everyday product into a multifunctional tool”, emphasizes Alexander Psztur, the co-founder of Cruz Group.

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This is how the experimental and antibacterial label design, Vigo Kombucha LabelSaves, has come about. Inspired by surgical materials used in various medical applications, the entrepreneurs have developed a transparent product label with antiseptic qualities. The experimental technology functions as an antimicrobial agent placed on the outer layer of the label. The aim was to achieve antiseptic properties during the initial moment of contact with the skin in order to achieve the best possible disinfecting effect.

During preliminary tests, the presence of organic disinfectant has been high. The project assumes an antiseptic efficiency of 70%. Holding the bottle for 20 seconds helps disactivate hand germs. The company continues working on increasing the effectiveness of the material to ensure that efficiency is even higher.

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We hope that our actions will inspire large corporations to innovate and contribute towards the social good. By setting trends, we want to show that we can continuously develop and introduce new technologies that guarantee multifunctional solutions. By redesigning the label in this way, we can make it easier and more affordable to provide people with proper hygiene. The benefit of this solution could extend beyond current times. Vigo Kombucha LabelSaves is an innovative solution that can become part of everyday usage and help support our health," emphasizes co-founder Alexander Psztur. 

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The aim of the project is not only to help maintain proper hygiene, but also to inspire other manufacturers to take a more innovative approach to such projects and to provide a greater benefit to society. It is a solution that not only has visual appeal, but is also practical, which in a pandemic can have a significant impact on people's lives.

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