It seems like forever since we’ve all been able to get together with friends and day-drink cold libations on those long, hot, and sunny summer days. Sitting in front of a screen, glass-in-hand while Zooming may have been better than drinking alone, but not by much.
For people vaxed, waxed, and ready to party, the season of picnicking, camping, beach days, and poolside lounging couldn’t come sooner. For those looking to take the great boozy outdoors up a notch, the latest cooler collaboration might be the thing to keep everyone’s beverage of choice cold while letting the world know Zoom happy hour is canceled for the foreseeable future.
The folks at female-founded Yes Way Rosé and leading cooler and accessory manufacturer Igloo have teamed up to kick-off 2021’s rosé-all-day season with a collaboration that features Igloo’s signature tent-top coolers in Yes Way Rosé livery. The 7-quart Playmate Pal, released for National Rosé Day this Saturday, June 12th, sports a pleasant, pink body with the leading french rose brand’s wordmark on the white top.
“The Igloo Playmate is a true icon that signifies the best of summer. We couldn’t think of a better way to celebrate National Rosé Day, and the start of peak rosé-sipping months, than to create a Yes Way Rosé cooler in collaboration with a brand that shares our mission of spreading joy and making every day memorable,” Yes Way Rosé co-founder Erica Blumenthal said in a press release. “We’re beyond excited you can enjoy our Yes Way Rosé canned wine and spritzes anywhere on the go this summer!”
Yes Way Rosé X Igloo’s Playmate is available exclusively here, starting today, and while supplies last.
