Bask is arguably the best name for a sunscreen line. RoAndCo Studio designed the brand’s strategy, identity, set direction, and naming and did a fantastic job with it all. Choosing a color palette of a buttery yellow combined with a light periwinkle blue was genius in that the sky mimics the colors on the days you need this product the most. The retro-inspired logo invigorates a feeling of relaxing invigoration. Bask is a brand that realized what the market was missing: a beautifully designed, clean, and reef-safe sunscreen and made just that. Bask in its glory.
Bask suncare invites you to live life abundantly, but safely. Inspired by reducing skin cancer risk, Bask creates products with purpose so you can bask in yours. Naming, brand strategy, brand identity and set direction by RoAndCo Studio.
