Boulder, Colorado-based SRG updated the packaging design and brand identity for San-J, the brand appreciated for their genuine tamari soy sauce. The company is over 200-years old, and the new branding and packaging support the brand’s legacy and essence with a contemporary presentation fused with nods to the long-lasting and deeply rooted traditions. The new design is elegant and emphasizes Japanese-inspired patterns and a color palette that’s easily recognizable and naturally striking; San-J’s packaging is simply divine.
After eight-generations of excellence, San-J, known for its authentic tamari soy sauce, is launching a refreshed brand identity and packaging design developed in partnership with the Sterling-Rice Group. The new branding is part of an integrated marketing initiative led by SRG that also includes brand strategy, advertising, web design, and digital activation.
