Makers & Allies Sets the Stage for the Templeton Rye Revival
by The Dieline on 05/11/2021 | 3 Minute Read
Every good revival has a way of bringing history into the now. It's less about making things the way they used to be and more about using the influence of the past to shape the future.
Templeton Rye Whiskey, a leader of the American rye revival, partnered with creative studio Makers & Allies to undergo their own restoration—a rebrand that not only breathes new life into the Templeton brand but tells the story of their hometown's deeply rooted whiskey way of life.
Crafting whiskey that respects the past yet is inspired by the future, Templeton Distillery captures the essence of a small town with a strong spirit. With over 100 years of whiskey history in their hometown of Templeton, Iowa, the brand's story is one built on the shared experiences of the community. As the construction of Templeton's new state-of-the-art distillery concluded, they began working with the branding team at Makers & Allies on a bold re-envisioning of their brand that started at the very core of who they are and what they represent. From deep within the cornfields of Iowa, they pulled inspiration from the true bootlegging history of their hometown. And yet, the new brand represents a perspective shift towards the future and the growth potential of Templeton Rye whiskey in the American market.
The result is a package that evokes classic Americana—think baseball and amber waves of grain—with design elements that hint at Iowa pride for those in the know. The custom glass emblazoned with the new Templeton brand is a clever way to show off the liquid that speaks to the quality of the product inside while also providing the opportunity to display a cohesive brand identity across each bottle. The premium substrate paper labels get accented by copper foil—perhaps a nod to the copper stills used in the distilling process. That gets further refined by easily identifiable colorways for each product. The 10 Year Reserve utilizes an industrious metal label, charm medallion, and a unique closure to set itself apart as Templeton's top-tier whiskey.
The branding and package work was just the beginning of the Templeton Rye and Makers & Allies alliance. To dive into more creative aspects of this brand revival, head over to design agency Makers & Allies to see more on the new Templeton brand release. And if you're interested in trying the 4 Year or 6 Year rye whiskey, look for it in stores and bars near you beginning Spring 2021. For whiskey aficionados looking to score the 10 Year—you'll have to wait until Summer 2021 to get your hands on that.