N45 Negroni Sets The Bar For Pre-Made Cocktails
by Alianne Valladares-Prieto on 03/23/2021 | 2 Minute Read
We’ve all seen the classic and traditional. N45, on the other hand, rebelliously goes against the grain in everything they do. They contracted Rebu to develop a brand identity that would go above and beyond in differentiating themselves from the rest of the bottles that any N45 bottle would be next to on any given shelf. Offering a pre-made negroni cocktail, consisting of gin, vermouth, and bitters, N45 aims for greatness, with every detail accounted for.
Going with a bold color palette consisting of red, black, and white gave them the opportunity to truly make a statement. The mismatched and eclectically positioned typography on the bottle’s label continues to evoke curiosity and a sense of playfulness. If you hadn’t just read it for yourself, you could pretty much assume that a cocktail like N45 never seems to get old.
In a market full of drinks with classic Italian appeal, N45 is here for you. An authentic always-ready negroni that challenges all classic elements. Made from scratch, the brand unveils the most authentic side of people to value what truly matters. Never gets old. In this project we develop the positioning, name, visual identity and packaging.