The legal sanctioning of cannabis markets in the US and abroad has attracted many looking to stake out their niche in the market. The popularity of the kind herb and the varied reasons folks consume marijuana have led brands to tailor their branding and products to specific consumers.
Regardless of its legal status, purveyors of cannabis have a long history of marketing it to consumers, going as far back as the 1800s, before the Marihuana Tax Act of 1937, the first big step in the federal criminalization of the trade and use of cannabis in the US. Some of that vintage spirit is present in the visual identity of Screaming Trumpets, a cannabis brand that taps into a Wild West aesthetic to evoke a time when smoking weed was less about micro-dosing and functional wellness and more about settling down for a hand-rolled joint.
