Pepsi is the latest brand to enter the NFT space, giving away 1,893 unique tokens called the Pepsi Mic Drop collection. Each NFT is individually generated using an algorithm, so no two pieces will be alike.
Mic Drop is a reflection of the musical theme of the NFT collection. Pepsi has had a long connection with pop music, starting in 1969 with its Youâve Got A Lot To Live, and Pepsiâs Got a Lot To Give campaign, which featured singers such as Johnny Cash and Tammy Wynette. More recently, Pepsi has teamed up with Beyonce, Michael Jackson, Ray Charles, Britney Spears, and One Direction, to name just a few. Each NFT gets centered around a microphone in different colors and styles. Other musically-themed touches to the NFTs include headphones, sunglasses, hairdos, headbands, and laser eyes. The range of accessories and microphone styles come from different music genres and eras, and some, like handlebar mustache, are just fun and different. Mic Drop NFTs also found inspiration in Pepsiâs signature sodas, such as Wild Cherry and, of course, Crystal Pepsi. Finally, offering 1,893 NFTs is a nod to the beloved soda brand’s birth year.
