Nylo Is A Naturally Refreshing Hard Seltzer That Delivers That “Forever Summer” Vibe
by Chloe Gordon on 11/16/2021 | 2 Minute Read
The thing about stripes is that they're ubiquitous with happiness. Designed by the Montreal-based Wedge studio, Nylo is a hard seltzer with friendly packaging; you can't help but find joy. Inspired by Italian beach culture, the stripes, color scheme, and typeface are wonderfully reminiscent of a warm Italian coastline.
Introducing Nylo - a naturally refreshing hard seltzer made in Switzerland, that brings that “forever summer” feeling.We crafted the Packaging System and Brand Identity alongside Nylo’s Founders, who were deeply inspired by the acclaimed film Call Me By Your Name, set in Italy. Our design team took direct inspiration from the film’s warm palette, striped Italian umbrellas and shirts, to land Nylo’s stripe signature that certainly makes a distinct statement in retail, physically and digitally.Thanks to Nylo’s Founders Patrick Bühler and Jean Sébastien Amiguet for a successful and fully remote collaboration, as well as our talented team.
- Design Studio: Wedge