Put Down The Pumpkin Spice Seltzer and Pick Up a Natty Fright
by Rudy Sanchez on 10/11/2021 | 2 Minute Read
The fall is usually a time of festivities as students return to campus, kids hit the apple orchards, and your favorite coffee shop stocks up on your favorite non-Dune-related spice. And then there’s Halloween, of course, a holiday full of revelry and partying, something beer brand Natural Light is well acquainted with as a popular go-to for blowouts and hangs.
The folks over at Natty, however, are getting into the spirit of the season by changing up their branding and packaging for a limited time.
“Natural Frights” is the same beer that Natty serves up all year, but now comes served with a Halloween theme consisting of a dark label that features holiday staples like tombstones, bare and twisted trees, as well as a bat. Autumnal bands of colors are stack along the bottom and a kind reminder of “Same beer. Just spooky.”
It’s not unusual for a beer brand to get into Halloween; it is a party holiday, after all. But Natty Light’s sticking just to dressing up, unlike Bud Light Seltzer, which went a little overboard with their fall offering, going so far as to offer flavors like pumpkin spice, toasted marshmallow, apple crisp, and maple pear.
Natural Light is releasing the Halloween “Natty Frights” nationwide in 12, 18, and 30 packs and will be available while supplies last.
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