Stamp Unveils Dizzying Work On Line Of Protein Shakes For Cyclists

Japanese design agency Stamp strikes again.

We're digging the pop-art, geometric patterned brand design for Forets Proteins. This Japanese protein company allows a different key color to give each protein variant its own personality and dynamic identity. The modern and bold sans-serif typeface makes this new line of protein shakes stand out on a shelf and will invigorate a generation of athletes.

"The owner of Forets Proteins is bicycle enthusiast / YouTuber who wanted to merchandise their performance enhancing (organic proteins) products to viewers as well as the local gym where people train in Kyoto, Japan.

We created this design to conduct consumer tests, where we found the results were good but production was halted due to Covid. As far as design goes, we wanted the wording of the benefits of each flavor to be simple so it's easy and instant to the consumers. Also, the geometric pattern was placed to support the elements of each flavor. We also use the tight grid system to enhance the accuracy of the products."